“Miracles happen every day; change your perception of what a miracle is, and you’ll see them all around you.” – Jon Bon Jovi

I have spent a small fortune on getting my hair done for the past three decades. A short hairstyle meant frequent trips to the stylist, each costing well over $100. When I purchased Stella, my large-breed doodle, my household grooming costs doubled. I tried to bathe her once when she was a puppy and learned very quickly that bathing a dog was a skill I did not have and leaving it to the professionals might be a less stressful approach for both of us.

I greatly respect people who can style hair. It truly is an art and is usually accompanied by a charming personality. Due to cost, I knew that either Stella or I would be changing our grooming habits. Since I was unwilling to take an involuntary bath each time she was due, I would take the perceived hit for the team. I say it was a perceived hit because I had equated a higher price to a higher value, and this mindset was about to be challenged.

One shopping day, I decided to step into a First Choice Hair Shop, a member of a much larger chain within the same mall. I was pleasantly surprised by the cleanliness, friendliness, and talent. After trying a few different stylists, which were all good, I decided to settle on one that I would continue to see. The deciding factor for my selection? She was fast; I could be in and out of there within 20 minutes, and the cost was a quarter of what I used to pay. I was also equally pleased with my hair.

The question then arose. Why did I think, for so long, that paying more meant better quality? I think my style is simple, but I know that other factors play a significant role in determining the fee, with relationships and trust also playing an important part. In my case, I could go for less and liked the results. I’ve been on a bit of a reduction rampage recently, looking at everything from utilities and house maintenance to insurance and personal care. Asking myself whether I am paying more because the value I receive is higher or just paying more because of false perceptions.

In retrospect, it probably would have been prudent to do this long ago, as the reductions have been substantial. Retirement has given me the luxury of time, and I will continue to tailor my purchases to what a retired, single, dog-loving female needs. I will also remain conscious of the thoughts that drive my selections. Is my ego playing a more significant part than necessary? Have I become prey to the advertising wizards of the world? Self-awareness is the gift of simplicity, both financially and spiritually.